Little Joe Beef - Grass Fed MB4+ Striploin - Whole - Australian



'..grass fed MB4+ marbling....that’s how Little Joe rolls.'

This cut has many names, depending on where you are from, sometimes Sirloin, Striploin, NY name a few.

This is a Whole cut, or Primal, it is generally a wholesale piece, and approximately 7kg in weight. It is very economical way to buy your high grade Little Joe Beef at HKD397.46/kg , and handy if you have several friends who enjoy the same cut, or a big fridge/freezer.

Please order based on 7kg, we'll confirm final weights, contact you and amend your invoice.

Key Features:

- grass fed for life

- raised without antibiotics

- no added hormones

- GMO free

- free range and never confined to a feedlot

- marble score 4 minimum


The name Little Joe was inspired by this product’s elusive marble score of four which separates it from the competition.

In the game of craps, achieving a dice roll of four by throwing two twos is colloquially known as a Little Joe.

There is a less than 3% chance of throwing a Little Joe, an uncommon occurrence and near impossible to replicate. Just like the beef.


Little Joe is the global epitome of grass fed beef. It is exclusive in supply and a luxurious eating experience perfectly suited to the most discerning chefs and consumers of high end beef.

The Little Joe promise is to deliver an all-natural grass fed beef product that offers a minimum marble score of four (AusMeat standard). A feat near impossible to replicate.

Naturally raised by leading beef farmers in southern Australia, Little Joe is guaranteed to be independently 3rd party audited to ensure our livestock meet our stringent “never ever” raising claims.

Additionally, the JBS Farm Assurance program ensures the farmers meet very high standards of animal welfare, social responsibility, environmental stewardship and workplace health and safety in order to future-proof the pristine farming country so future generations will have the opportunity to enjoy the remarkable dining experience Little Joe delivers.

The sum of these promises ensures that when you choose Little Joe grass fed beef, you are choosing a product that is not only good for you, but good for the cattle and environment.

Little Joe - farmers

The farmers work tirelessly to produce only the finest grass fed cattle in Australia and are the lifeblood of the Little Joe brand.

While there are more than 3,000 accredited farmers in the JBS Farm Assurance program, only the very best of the best supply into Little Joe.

The farmers have demonstrated a continuous ability to raise the bar and deliver highly marbled beef from the best quality genetics and the cleanest environment.

The farms are considered the finest agricultural land of southern New South Wales, Victoria and Tasmania. Farming country with pure air, regular rainfall, consistent climate and rich soils are perfectly suited for growing superb grass for raising cattle.