Little Joe Beef - Grass Fed MB4+ Striploin Roast - Australian



'..grass fed MB4+ marbling....that’s how Little Joe rolls.'

This cut has many names, depending on where you are from, sometimes Sirloin, Striploin, NY Strip to name a few..

Sensational roasting cut, sear the outside and then slow roast depending on size until pink in the middle. Suggesting roasting method details below.

Striploin roasts are cut fresh and premium trimmed and immediately ready for the roasting oven. Sear the outside of the beef, and then let roast on a low and slow until the middle is pink, or 'medium'. The beef is highly marbled and full of flavour, which makes for a succulent roasting experience.

Key Features:

- grass fed for life

- raised without antibiotics

- no added hormones

- GMO free

- free range and never confined to a feedlot

- marble score 4 minimum


The name Little Joe was inspired by this product’s elusive marble score of four which separates it from the competition.

In the game of craps, achieving a dice roll of four by throwing two twos is colloquially known as a Little Joe.

There is a less than 3% chance of throwing a Little Joe, an uncommon occurrence and near impossible to replicate. Just like the beef.


Little Joe is the global epitome of grass fed beef. It is exclusive in supply and a luxurious eating experience perfectly suited to the most discerning chefs and consumers of high end beef.

The Little Joe promise is to deliver an all-natural grass fed beef product that offers a minimum marble score of four (AusMeat standard). A feat near impossible to replicate.

Naturally raised by leading beef farmers in southern Australia, Little Joe is guaranteed to be independently 3rd party audited to ensure our livestock meet our stringent “never ever” raising claims.

Additionally, the JBS Farm Assurance program ensures the farmers meet very high standards of animal welfare, social responsibility, environmental stewardship and workplace health and safety in order to future-proof the pristine farming country so future generations will have the opportunity to enjoy the remarkable dining experience Little Joe delivers.

The sum of these promises ensures that when you choose Little Joe grass fed beef, you are choosing a product that is not only good for you, but good for the cattle and environment.

Little Joe - farmers

The farmers work tirelessly to produce only the finest grass fed cattle in Australia and are the lifeblood of the Little Joe brand.

While there are more than 3,000 accredited farmers in the JBS Farm Assurance program, only the very best of the best supply into Little Joe.

The farmers have demonstrated a continuous ability to raise the bar and deliver highly marbled beef from the best quality genetics and the cleanest environment.

The farms are considered the finest agricultural land of southern New South Wales, Victoria and Tasmania. Farming country with pure air, regular rainfall, consistent climate and rich soils are perfectly suited for growing superb grass for raising cattle.

Cooking suggestions:

  1. Season the meat with the crushed pepper and sea salt or a flavouring of your choice. Press onto the fat and flesh to evenly coat.
  2. Roast for 20 minutes at 220C/fan 200C/gas 7, then turn the oven down to 160C/fan 140C/gas 3.
  3. Cook for 20 minutes per 450g for medium/15 minutes per 450g for rare. Rest the meat for 15-30 minutes in a warm place.
  4. Slice the meat neatly away from the bone. Cut the meat away from in between the bones or separate the bones and serve as they are.
  5. Carve the joint into slices and serve.

Tip: Resting meat will make it more tender and juicy as it allows the juices to reabsorb evenly through it after cooking. Put your joint on a warm plate and cover it loosely with foil. Set aside for 15 - 30 minutes before carving it.