GRASS VS. GRAIN

Grass Fed V Grain Fed - which is better?

We, being Australian, have grown up predominately eating Grass Fed proteins. We firmly believe this is a much more organic product and as a result is more flavoursome. When we have blind tasted the products with various customers there have been some that have favoured the grain fed product. We believe again this is due to natural bias as to what product you have grown up eating. For example, 95% of American beef is grain fed - so as a USA citizen you most likely will have a bias towards grain fed and grass fed will taste different. Grain fed beef typically start off as grass fed and are only fed the grain feed exclusively at the end of the production to improve consistency of product marbling.

Our Australian Grass fed beef and lamb are on such superior pastures that this is completely unnecessary as the animals can achieve unbeatable quality just the way nature intended. We suggest that you as the end consumer do as we have done and get a group of friends together over a BBQ and try small strips of each one to compare directly to truly see what your preference is - we expect you will be amazed at how different they are!

What the scientists say...Research has shown that the proportion of saturated fatty acids in grass-fed beef is somewhat lower and the proportions of conjugated linoleic acids (CLA) and omega-3 polyunsaturated fatty acids (the desirable fatty acids found most prominently in fatty fish) are somewhat higher than in grain-fed beef.  So for us GRASS fed wins in taste and science !